website
Smedule
Smedule is described by its creator as “a consumer-oriented web-based scheduling tool”. Sarah Chapman came to me with her business idea and hired me to brand her new company as well as design the homepage to hand off to the development company.
The initial challenge was finding a way to express “scheduling” with an easily recognizable graphic treatment. After several ideas and iterations we settled on the idea of a clock that could also be the “L” in the name.
The site is now in beta testing but is publicly accessible. The project included business cards, postcards and tri-fold brochures.
ROLES: Branding, Design
PLATFORM/TOOLS: PhotoShop, Illustrator
SITE: www.smedule.com
